There are currently three stages that all our product and brand sites have to go through in order to achieve the highest levels of refinement and development.

We take each stage and level of design and development of each of our brands and products very seriously and we aim to exceed public expectations with every brand and/or product release.

ALPHA STAGE

Alpha Stage Brand & Product Sites are those that are currently in development and have not been introduced to the general public for usage.

Alpha Stage Brands & Products will typically be released as a Beta Brand or Product Site upon completion of core design and development.

BETA STAGE

Beta Stage Brand & Product Sites are those that are currently in the process of refinement and access to Beta Stage Brand and/or product sites have been limited to a select few. General Public viewership without login and/or registration access will also be provided.

Beta Stage Brands & Products will typically be released as a Completed Brand or Product Site upon refinement of design and development.

DELTA STAGE

Delta Stage Brand & Product Sites are those that have been released for Public and Private Usage, and have completed the previous two stages successfully.

Brands at this final stage will be reviewed, re-designed and development procedures and processes will be reviewed continuously to ensure the highest level of design and to maximize the brand and/or products true potential.

The Spiffy Project (also known as “SIMPLY HADDAD Project Spiffy ™”) which caters to enhancements and re-design to the Facades for all SIMPLY HADDAD Brands and Products will be continuously engaged during this stage.